REFINERY29: The Coolest New Skin-Care Brands You Haven't Heard Of Yet

"Like a snare trap for the Instagram generation, this line customizes each and every bottle of its cold-pressed oil blends based on your individual concerns, then monograms it with your initials. Bonus points for the 120 mL size — considering you only need a few drops for your entire face, the bottle will last for ages."

Allure: Best New Beauty Products

By now we're all familiar with the fact that oils are good for our skin. But with all the different kinds of oils available — argan, olive, murumuru, cupuaçu (say those all ten times fast) — it's hard to know which ones you should be using. The Buff aims to clear things up with their customizable oil. Fill out the brief questionnaire about your skin type and specific complexion issues online, type in your initials, choose a color scheme for your label, and in days you'll have your own personalized, skin-pampering, #shelfie-friendly face oil dropped off at your doorstep.

Well + Good: 'These 12 Natural Beauty Products Will Completely Rejuvenate Your Dull Skin'

"First of all, this is the first monogrammed and totally customized beauty product I’ve ever owned, which I must admit is pretty cool. Not only does the blend of organic-only oils address your specific skin-care needs—including everything from nourishing rosehip to acne-fighting tamanu, in my case—but it comes in a really sizable bottle that’s looks to last me a long time. That means more skin-balancing hydration for whenever you’re having a need-it-now moment."—Well + Good